The client needed a high-impact, visually engaging catalogue that would not only inform but also reinforce their market leadership and manufacturing prowess.
Context
Prince Pipes and Fittings Ltd. is one of India’s leading manufacturers in the piping industry, offering a wide range of products for industrial and domestic use. With a strong legacy since 1987 and over 30 years of expertise in the sector, the company aimed to modernize and unify its industrial catalogue design across multiple product verticals including Greenfit, Blue Greenfit, FlowGuard Plus, Easyfit, and others.
Details
Time Frame:
2 Weeks
Role:
Art Direction, Layout Design
Tools used:
Photoshop, Illustrator, Indesign
Overview
This project involved a complete redesign of the Prince Pipes Industrial Catalogue with an emphasis on modern industrial aesthetics, technical clarity, and brand consistency. The catalogue had to serve multiple roles: a product information manual, a brand positioning document, and a marketing asset for sales teams across India. It included detailed product specifications, manufacturing plant visuals, use-case illustrations, and brand vision statements.
Challenge
The primary challenge was to consolidate highly technical content into an accessible and visually structured format that could appeal to both engineers and decision-makers. The existing material lacked a cohesive visual identity, and the brand’s scale of operations from multiple manufacturing plants to a broad product portfolio required thoughtful layout strategy, hierarchy, and typography.
Additionally, the catalogue had to stand out in a highly competitive B2B space where utility often overshadows design.
Solution
developed a bold, industry-forward catalogue design that balanced precision with visual storytelling. Key solutions included:
- A clean grid system to align product specs, charts, and visuals without overwhelming the reader.
- Use of red and grey tones reflecting Prince’s industrial strength and brand palette.
- Strategically placed plant images and product visuals to build trust and scale perception.
- Iconography and engineering-style linework for a modern, technical tone that remains easy to navigate.
- Clearly indexed pages with consistent visual cues for each product category.
Results
The new catalogue became a strong sales enabler across B2B touchpoints, appreciated for its clarity and premium design.
It Enhanced brand perception among distributors, engineers, and government procurement officials and Increased engagement from new stakeholders due to improved visual accessibility of technical information.The catalogue design was later used as a blueprint for future product literature across other verticals within the organization.