A promise to deliver an unprecedented lifestyle that harmonizes nature, innovation, sustainability, and cultural depth
Context
Located in the heart of Dubai South, The Waada Community was envisioned as more than just a residential development it was imagined as a promise.
The vision aligned perfectly with Dubai’s ambitious Vision 2040, setting the tone for a revolutionary living experience.
Details
Time Frame:
3.5 months
Role:
Involvement:
Web Interface, Prototyping
Overview
A New Era of Living
Waada is an ultra-premium, master-planned residential ecosystem that reflects architectural brilliance, community-focused urban design, and the essence of future-forward living.
It caters to a multi-generational audience through an integrated offering of residences, education, healthcare, recreation, and spirituality — all enveloped in green, open design.
Challenge
Turning Land into Legacy
We were tasked to give Waada an identity that embodies more than premium living it had to feel intimate, spiritual, and rooted in meaning.
The challenge was to convey innovation and tradition in one breath, and make it feel like home from day one.
Solution
We developed a custom logo mark rooted in simplicity and structural balance, evoking trust and timelessness. The brochure was designed as a clean visual story introducing the brand, showcasing properties, and guiding the user through the lifestyle Aorla offers.
- Integrated floor plan layouts with generous spacing
- Crafted lifestyle-based imagery direction
- Focused on calming typography and high-end visual tone
- Provided brand extensions including icon system, color system, and brochure-ready files
Results
The client successfully used the brochure in both their digital and offline launch. Aorla’s visual identity stood out among competitors during its property fair debut, garnering strong inquiries and increased recall. The branding system has since been adapted into their hoardings, site boards, and social content.